McDonalds just made its largest acquisition in decades with an aim on improving its technologicalcitracal 1200 mg slow release prowess.
McDonalds Corp. will acquire technology startup Dycalcium citrate 500 mgnamic Yield Ltd., a leader in the personalization and decision logic technology sector. The company, which is based in New York, NY, and Tel Aviv, Israel, is expected to help McDonalds build on its technology suite, which it has already heavily invested in to support its restaurants, as we discussed last week in The Food Institute Blog.
McDonalds says it will use the technology to further personalize the customer experience, which lines up with what Corporate EVP & CFO Kevin Ozan said ducalcium citrate elemental calcium contentring a question and answer session with JP Morgan. The company plans to vary the offerings displayed on outdoor digital drive thru menus based on the time of day, weather, current restaurant traffic and trending menu items. Additionally, the decision technology will be able to provide suggestions for addmagnesium citrate in stock near meitional items a customer can add to an order based on current selections.
When looked at in the light of the changes the company has made with its Experience of the Future initiative, the Dynamic Yield acquisition makes a lot of sense. It joins the McDonalds Global Mobile App, Mobile Order and Pay, indoor and outdoor digital menu boards and self-order kiosks, all initiatives the company invested in to improve the physical infrastructure at its restaurants by promoting remodeling efforts and improving digital signage, both inside and outside the store. This technology will allow the company to leverage these investments while providing a more personalized experience for guests.
The company will be among the first to deploy decision technology at the customer point of sale at a brick and mortar location. McDonalds plans to deploy the technology at U.S. locations in 2019 following the closure of the deal, with top international markets following. The company previously tested the technology at several U.S. restaurants in 2018.
Technology is a critical element of our Velocity Growth Plan, enhancing the experience for our customers by providing greater convenience on their terms, McDonalds President and CEO Steve Easterbrook. With this acquisition, were expanding both our ability to increase the role technology and data will play in our future and the speed with which well be able to implement our vision of creating more personalized experiences for our customers.
Liad Agmon, co-founder and CEO of Dynamic Yield, added: We started Dynamic Yield seven years ago with the premise that customer-centriccalcium citrate tablets without vitamin d brands must make personalization a core activity. Were thrilled to be joining an iconic global brand such as McDonalds and are excited to innovate in ways that have a real impact on peoples daily lives.
While the companies did not confirm a price tag, a report from The Wall Street Journal indicates the deal is valued at $300 million, according to sources familiar with the matter. When the deal is finalized, McDonalds will become the sole owner of Dynamic Yield. According the press release, Dynamic Yield will continue to receive investments from McDonalds, and it will be free to serve current and future clients.