McDonalds is constantly under the microscope, and rightfully so: as one of the largest fast-food chains in the U.S. (not to mention across the globe), the choices it makes can have reverberating consequences for competitors, customers and even the supply chain. Since March 1, 2015, when current CEO Steve Easterbrook took control of the company, many have praised McDonalds, but some shareholders seem to be expecting more from the company.
One of Easterbrooks main objectives was to simplify the companys menu, and it was largely successful. However, consumers want options, and it appears the company is looking for new ways to entice its customers. The company is currently testing two new versions of the companys classic Big Mac in the Central Ohio and the Dallas area markets. The Grand Mac is a hamburger made with two beef patties totaling a third of a pound that will sell for $4.89. McDonalds is also testing a Mac Jr. which can be described as a single-layer Big Mac priced between $2.39 and $2.59.
Its still fairly early, but the response so far on social media seems to be positive. The move will allow customers a bit more variety in their choices without placing undue strain on kitheb magnesium citratechen staffs. However, previous successful launches by the company have been somewhat negated by franchisee responses. The companys launch of All Day Breakfast definitely won the compferrum fumarateany some points with consumers on social media, but franchisees quickly complained about the breakfast offerings cannabalizing sales opportunities for items typically reserved for later in the day. The company also won customers over with the McPick 2 plans, but franchisees found that the $2 and $5 meals werent adding up to larger checks. How these products fare in the long term remains to be seen.
The company isnt just testing new burgers, either. After the internet was set alight with news of Chipotles potential entry into the burger space, it appears McDonalds will try its hand at fast-casual. Franchisee Chris Habiger will open a new, 6,500-square-foot McDonalmagnesium citrate 250d’s in St. Joseph, MO, this summer, and by most accounts, it will be unlike any other in the country. Most headlines focused on the all-you-can-eat fries aspect of the story, which in and of itself raises the location above its peers, but the rest of the details make the restaurant seem more like a fast-casual locale:Table service for all guests
Kiosk-enabled ordering systems
Interactive play area with light board tables and tabletop video games
Armchairs an500 mg calcium chewsd couches for lounging
Customizable burger, sandwiches and dessertsClearly, the fast-casual concept and the Big Mac variations are just two possible ideas for the chain to adopt as a whole. Its not clear whether the ideas will take off, but the company continues to search for innovative ideas to keep the brand alive. What do you think McDonalds will latch on to wcitrate 1000 mg tablethile it searches for a way to ensure future growth?