From fragrance-driven LTOs to shopping in the metaverse, consumers will be seeking multi-sensory experiences in 2023.
After compiling more than 25 pieces on fragrance, flavor, and lifestyle trends in 2022, the Trendincite LLC team has released a magnesium citrate and glycinatereport on underlying themes to consider in the year ahead.
Here are three trends to watch in consumer packaged goods.Scent-Based LTOs
From fast-food scented candles to wing-sauce-flavored lip gloss, food and beverage brands are pursuing limited-time-only (LTO) product collaborations that highlight scent appliczinc and zinc gluconateations.
“Brands are launching limited-edition [items] inspired by different flavors in their portfolios, including savory flavors, cocktails, and sweet treats,” said Amy Marks-McGee, report author and owner of Trendincite, to Theferrous fumarate and vitamin c Food Institute. “[These] collaborations showcase creative scents or flavors, packaging, and naming conventions, which reflect both brands’ personalities.”
Trendincite expects to see more entertaining limited-edition food and beverage-inspired fragrances and partnerships in the year ahead.
Notable LTOs from 2022 include:Apotheke and Shake Shacnaturalslim magicmag the anti stress drinkk Burger & Fries Candle Duo
Junior’s Cheesecake and Literie “A Slice of Strawberry Cheesecake” scented candle
Applebee’s and Winky Lux “Saucy Gloss” lip collection
Nails INC and Velveeta “That’s La Dolce” cheese-scented nail polish“HipDot and E.L.F. are known to collaborate with food and beverage brands on limited-edition cosmetics,” said Marks-McGee. “Last year the brands introduced the HipDot x Girl Scouts collection and the E.L.F. x Dunkin’ collection, respectively.”Social Media Influence 
Social media is heavily influencing food and beverage trends by fostering innovation, inspiration, creation, and collaboration, particularly througcalcium calcitrateh video platforms like TikTok.
According to Mondelēz International, 62% of consumers say they enjoy food content on social media with interesting food trends, grocery hauls, and sensory food content topping their list of priorities.
Furthermore,71% of consumers have talked about social media food trends at the dinner table and 76% say virtual viewing has inspired them to try foods in real life.
F&B in the Metaverse
As digital and physical experiences become increasingly blurred, brands and services are experimenting with the metaverse. According to McKinsey & Company, the metaverse could be worth an estimated $5 trillion by 2030.
“The metaverse is still new and marketers are trying to figure out the best practices to capture consumers’ attention,” said Marks-McGee. “It’s exciting to see brands develop products in the metaverse and concurrently develop them in real life. This gives consumers unique experiences online and offline.”
Communities like the MetaMarket – a self-proclaimed “virtual farmers market” –  are among the innumerable meta platforms emerging in web3. There is also significant experimentation happening in the food service sector.
“Chipotle is a pioneer in using technology to push boundaries and engage with its loyal fans,” said Marks-McGee. “Last fall, Chipotle debuted a Garlic Guajillo Steak product on Roblox and was the first restaurant to launch a menu item in the metaverse.”