On-the-go millennial parents favor products that balance convenience and consistency with splashes of innovation.
“According to IRI, categories that rank high for millennials include fresh products, such as fresh fruit, meamagnesium lactate dihydratet, calcitrate with vitamin dand muffins, as well as portable items like energy drinks and dried meat snacks that meet their conveniemagnesium citrate 400nce magnesium citrate 420 mgexpectations,” Aimee Englert, executive director of client strategy at Vericast’s CPG vertical, told The Food Institute.
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Numbers of Note: The Millennial Shopping Basket
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