While consumer tastes seem to be shifting away from soda and toward healthier beverages, Coca-Cola Co.s CEO Muhtar Kent believes the companys best course of action is simply selling more cola. The companys plans include earmarking an additional $1 billion for advertising spending through 2016, and overhauling its U.S. distributb cal ct tabletion network with hopes of returning the company to high single-digit growth citracal 500in 2016, reported The Wall Street Journal.
The companys devotion to the soda market, where 70% of its sales come from, is also reflected in its acquisition strategy. Rather than buy out smaller companies wholesale, Coke has been pursuing significant but minority stakes in growing companies such as Keursolgar zinc citrateig and Monster, using its existing resources to slowly and carefully expand into areas such as coffee and energy drinks.
Part of the reason for this slow excalcium citrate foodpansion is belief in the companys existing portfolio, which includes 2calcium citrate 1000 mg with vitamin d0 billion-dollar brands, 14 of which are still beverages, Minute Maid and Dasani. The company still has the right ingredients to grow rapidly, according to Kent.