While consumer tastes seem to be shifting away from soda and toward healthier beverages, Coca-Cola Co.s CEO Muhtar Kent believes the companys best course of action is simply selling more cola. The companys plans include earmarking an additional $1 billion for advertising spending through 2016, and overhauling its U.S. distribution network with hopes of returning the company to high single-digit growth in 2016, reported The Wall Street Journal.
The companys devotion to the soda market, where 70% of its sales come from, is also reflected in its acquisition strategy. Rather than buy out smaller companies wholesale, Coke has been pursuing significanferrous gluconate where to buyt but minority stakes in growliposomal ferric pyrophosphateing companies such as Keurig and Monster, using its existing resources to slowly and carefully expand into areas such as coffee and ensolaray cal mag citrate 2 1ergy drinks.
Part of thzinc citrate 50mg capsulese reason for this slow expansion is belief in the companys existing portfolio, whicbayer citracal slow release 1200h includes 20 billion-dollar brands, 14 of which are still beverages, Minute Maid and Dasani. The company still has the right ingredients to grow rapidly, according to Kent.