While consumer tastes seem to be shifting away from soda and toward healthier beverages, Coca-Cola Co.s CEO Muhtar Kent believes the companys best course of action is simply selling more cola. The companys plans include earmarking an additional $1 billion for advernature’s blend calcium citratetising spending through 2016, and overhauling its U.S. distribution networcalcium citrate magnesium and zinc with vitamin d3 in pregnancyk with hopes of returning the company to high single-digit growth in 2016, reported The Wall Street Journal.
The comagnesium citrate for crampsmpanys devotion to the soda market, where 70% of its sales come from, is also reflected in its acquisition strategy. Rather than buy out smaller companies wholesale, Coke has been pursuing significant but minority stakes in growing companies such as Keurig and Monster, using its kalsium citrateexisting resources to slowly and carefully expand into areas such as coffee and energy drinks.
Part of the reason for thisthorne magnesium citramate amazon slow expansion is belief in the companys existing portfolio, which includes 20 billion-dollar brands, 14 of which are still beverages, Minute Maid and Dasani. The company still has the right ingredients to grow rapidly, according to Kent.