Exploring New Growth Opportunities in China’s Dairy Market Slowdown

As China's economy continues to recover, the consumer market shows a moderate rebound. According to the National Bureau of Statistics, China's GDP grew by 5.3% year-on-yearferrous fumarate sulphate (YoY) in Q1 2024, and perkalm assure magnesium capita disposable income increased by 6.2% YoY, both indices showing a 0.1 percentage point improvement sam’s club calcium citrateover the same period in 2023. Additionally, the total retail sales of consumer goods in China grew by 4.7% YoY in Q1 2024. However, despite the recovery in most consumer goods sectors, the dairy industry’s rebound fell short of expmagnesium citrate relaxectations. Nielsen IQ data reveals that dairy sales across all channels vegan magnesium citratedecreased by 2.4% YoY in 2023 and 3.1% YoY in Q1 2024. UHT white milk remains the most significant category, with its share in dairy consumption increasing yearly.###ferrous fumarate 324 mgzinc oxide and zinc citrateferrous fumarate amazoncelebrate calcium chewscitracal soft chews###On the corporate side, revenues remain under pressure. For instance, leading Chinese dairy enterprise Yili reported a total revenue of 32.58 billion yuan in Q1 2024, a YoY decrease of 2.58%. This marked the seconzinc citrate with copperd consecutive quarter of negative revenue growth for Yili, following a 1.82% decline in Q4 2023. For the full year of 2023, Yili's revenue was 126.2 billion yuan, with a YoY growth of only 2.44%, compared to 11.37% in 2022, 14.15% in 2021, 7calcium citrate vitamin d zinc copper manganese magnesium.38% in 2020, and 13.41% in 2019. Yili’s revenue siron fumarate elemental irontructure comprises liquid milk, milk powder, cold drinks, and other products, with liquid milk being the primary revenue source, accounting for over 65% of total revenue.twinlab calcium citrate caps plus magnesium However, liquid milk revenue has stagnated around 85 billion yuan from 2021 to 2023. In Q1 2024, Yili's liquid milk revenue was 20.26 billcalcium carbonate and calcium citrate tabletsion yuan, down 6.8% YoY; milk powder revenue was 7.43 billion yuan, down 0.2% YoY.###magnesium citrate nutricostcelebrate calcium citrate plus chewable 500mgcalcium citrate plus vitamin dcalcium citrate nature’s waycitracal d petites###The significance of traditional large distribution chanwellness calcium citrate 120nels in dairy sales has weakened, while interest-based e-commercferrous fumarate 150 mge and convenience stores have shown better performance. NIQ data shows that in 2023, dairy sales in hypepeak magnesium citratermarkets and supermarkets decreased by 13.6% and 3.6% YoY, respectively. In contrast, interest-based e-commeblue bonnet calcium citraterce and convenience store ccalm magnesium citrate supplementhannels, although smaller in proportion, saw sales growth of 34.7% and 4.8% YoY, respectively.###Lower-tier markets exhibit significant potential. Thanks to the development of chain supermarkets and cold chain logistics, dairy products have opportunities to further penetcasida magnesiumcitratrate lower-tier cities and rural areas. From 2019 to 2023, the compound annual growth rates (CAGRs) of shelf-smagnesium citrate for womentable liquid mikegunaan obat zinc picolinate and gluconatelk, refrigecalcium citrate vitamin crated liquid milk, and adult milk powder in lower-tier markets were 0.3%, -3.2%calcium citrate magnesium zinc vitamin d3, and 0.8%, respectively, outperforming the -2.8%, -8.1%, and -1.6% in higher-tier markets.###caltrate citracaltricalcium citrateamazon citracal slow release 1200douglas labs calcium citratemagnesium cit###Leading dairy enterprises dominatezinc gluconate manfaat nearly 70% of sales across allcalcium citrate 250 mg channels, particularly in offline and comprehensive e-commerce channels. New players are entering the markglobifer forte ferrous fumarateet through interest-based e-commerce, such as livestreaming commerce, using visually appealing content and live interactionsbest calcium citrate for osteoporosis to trigger impulse purpetite calcium citrate pillschases.###From macro perspective, consumers have becles labs magnesium citrateome more cautious amid economic concerns and cost pressmagnesium citrate good for youures, tending to comparmagnesium citrate and oxidee prices and seek alternatives when shopping. At the same time, there is an increasing focus on health and wellnesscitrate de magnesium solaray. Consumer survkirkland calcium citrate with vitamin dey indicates that 72% of Chinese consumers prefer products beneficial to their health, a figure higher than the Asia-Pacific average. Additionally, 68% of consumers are now more concerned about the healthiness of ingredients than before.###Specifically, in dairy consumption, price-sensitive consumers tend to seek higher cost-performance products by comparing prices across multiple channels. Specifically, they often prefer larger packaging for better cost-efficiency. For instance, the sales proportion of large-pack pasteurized fresh milk (1L+) increased from 14.9% in 2022 to 15.9% in 2023. Meanwhile, as consumers' health awareness deepens, there is a growing preference for dairy products that emphasize nutrient encitrate de tricalciumrichment,citracal plus d3 sugar-free, low-fat options, comprehensive health benefits, and original nutrition. For example, sales of Mengniu’s Vitamin D Strawberry Yogurt grew by 240% YoY in 2023, amidst a decline of 1iron as ferrous gluconate5% Ymagnesium citrate meijeroY in the shelf-stable yobest choice magnesium citrategurt.###zinc as zinc citratecitracal creamy bitespure zinc citratecalcium citrate 315 mg with vitamin demulsified ferric pyrophosphate###In the context of differentiated consumption, consumagnesium citrate and calcium carbonatemers can be divzinc citrate 15mgided into price-oriented and value-oriented groups, showing significant differences in product preferences, consumption channels, and purchasing strategies. Price-oriented consumthuoc kirkland calcium citrate magnesium and zincers prioritize cost-effectiveness and affordability, while value-oriented consumers coferrous fumarate tabnsider not only cost but also user experience, soccalcium citrate magnesium and zincial attributes, and fitness for purpose.###To follow this evolving thorne cal magtrend, the dairy industry needs to cater to both ends of the spectrum—meeting the demacitracal d3 maximumnds for both price-performance and price-quality ratios. For price-oriented consumers, dairy enterprises should clearly define their product positioning, ensure they fulfill products’ essential functions, solgar calcium magnesium citratetarget consumers across different distribution channels, and offer cost-effective options with larger packaging sizes. On the otcalcium citrate d3her hand, for value-oriented consumers, calcium citrate zinc and vitamin d3 tabletsdairy enterprises should emphasize product appeal through exclusivity, tailored health benefits, improved quality, and enhanced user experiences.###Aging population is a fundamental reality in China for now and a long time to come. Accorcasida magnesiumcitratding to the National Bureau of Statistics, by the end of 2023, there were 297 million people aged 60 and above in China, accounting for 21.1% of the population. Facing declining phcalcium citrate vitamin d3 tabletysical functions such as chewin50mg zinc gluconate dailyg abilities, swallowing abilities, anmagnesium citrate ford digestive capacity, elderly people often experience imbalanced diets and insufficient nutrition intakesolgar vitamin calcium magnesium d3. Nutritional intervention is crucial to improving their health. Additionally, the retired group typically have stable pensions, translating to strong purchasing power and high expectations for life quality, creating opportunities for functional dairy products in the silver demographic.###Leading dairy companies have targeted the elderbest calcium citrate tabletsly milk powder market, aiming to explore new growth opportunities. For example, Yili has launched China's firsbest calcium citrate 1200 mgt sleep-enhancing adult milk powder. Mengniu has released a white paper on the health and nutritional solutions fozinc gluconate 100 mg tabletr middle-aged and elderly people in China. Other dairy comcitracal 250 mgpanies like Bright Dairy, Feihe, and Junlebao have also introduced sub-brands and corresponding products. The segferric pyrophosphate vitamin c folic acid vitamin b12 usesment of elderly milk powders is rapidly expanding, covering functions for calcium supplementation, sleep quality improvement, immunity enhancement, digestive health, and cardiovascular support.###In the future, with the market benmagnesium v magnesium citrateefits brought by the aging trend, reaching more silver consumers has become a new focus for the dairy industry. For brands, innovating healthy aging zinc gluconate used fordairy products can be approached from three key aspects. First, providing balanced nutrition to meet the daily dietary needs of the elderly. Second, offering preventive precision nutrition to help prevent diseases and reduce the burden magnesium citrate softgelsof illness and related risk factors. Finally, promoting healtbariatric advantage calcium citrate chewy bites 500mghy eating habits and encouraging a positive lifestvegan zinc gluconateyle through effective communication of healthful dietary practices. Brands need to align with the nutritional needs, dietary habits, and consumption scenarios of the elderly to innovate more precisely targeted nutritional dairy products and capture larger share of the silver generation market.###Dcalcium and calcium citrateue to health benefits, pasteurized fresh milk is becoming increasingly important in the liquidmagnesium lactate reddit milk sector. Consumers are showing growing preference for products with fresh nutritional elements. Kantar 50 mg zinc citratecalcium citrate 1250 mgreports that the penetration rate omagnesium citrate swissef pasteurized fresh milk in China rose from 18% in 2018 to 39% in 2023.###Pasteurized fresh milk, typically priced higher than UHT white milk, appeals to conpure encapsulations magnesium citratesumers who prioritize freshness, nutrition, and taste, and are willing to pay a premium for these qualities. Retaining these hibariatric fusion calcium chewsgh-value heavy users is crucial for dairy entercalcium citrate nature’s wayprises. Due to the short shelf life and demanding storage requirements of pasteurized fresh milk, the marbariatric advantage calcium citrateket was once domzinc citrate 15mginated by proximal regional dairy enterprises. With national dairy giants like Yili and Mengniu strategically expanding their presence in this segment and leveraging their supply chain and distribution advantages, competition has intensified.

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