Restaurant Loyalty Programs Growing in Popularity, Especially with Baby Boomers

Now, more than ever, food companies are leveraging loyalty programs to generate sales. At the same time, customers are demanding them.  
Wade Hanson, Principal with Technomic Inc., said the Baby Boomer generation especially values loyalty programs like the Royal Perks initiative recently launched by Burger King.  
“Boomers are going to be looking more and more for value and loyalty programs,” Hanson said, during a recent Food Institute webinar that examined consumerferric pyrophosphate with vit c b12 folic acid tablets usess’ evolving demands.  
Burger King launched its Royal Perks program in markets like Los Angeles, greater New York City, and Miami, rewarding loyal customers with occasional free items, upsized meal options, and online rewardmagnesium citrate 200 mgs, reported Forbes (Feb. 9). McDonald’s, meanwhile, is currently expanding a similar loyalty program to locations in New England. Other chains have embraced the concept, too, incltwinlab calcium citrateuding the following: White Castle added a “Craver nature made magnesium citrateNation” loyalty program in September  
Wendy’s added a new rewards program in July  
Taco Bell announced a revamped loyalty program, also in July  All told, 12% of QSR operators have added a loyalty program in the past year, according to the National Restaurant Association’s 2021 State of the Industry report.  
Kris McDonald, vice president of development at Checkers & Rally’s, said loyalty programs are a major initiative for most chains at the moment.  “We’ll continue to build both the app and our loyalty program,” McDonald told The Food Institute. “We’ve almost got the consumer expecting now that there’s going to be some sort of deal, promotion, or reward. We’ve kind of trained the consumer to expect that.”  
Amid rising customer expectations for their dining experience, including online ordblue bonnet calcium citrateering, various delivery options, and the aforementioned rewards,  restaurants must consider implementing loyalty programs to stay competitive.  
“Customers demand loyalty programs, and for that to be expanded, to be heard as customers…if a restaurant won’t meet [those] demands, someone else will,” said Dan Rowe, CEO of Fransmart and a board member at the National Restaurant Association. 

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