Europe: Low carbohydrate products double over past five years, finds Mintel

Food and drink productferrous fumarate walgreens launches with low carbohydrate clzinc citrate vitaminaims in Europe have doubled celebrate calcium citrate(+95%) between 2008 and 2013, accordineffervescent magnesium citrateg to a resek mg citratearch by Mintel.###It finds the most popular categories are those traditionally associated with carbs – in 2013, 10% of new low carbohydrate food and dcalcium citrate 1040 mgrink launches were pkirkland calcium citrate magnesium and zinc with vitamin d3asta prodsolgar calcium citrate with vitamin d3 120 tabletsucts, 10% baking ingredients or mixes, 9% brea033984004306d and 8%calcium citrate source snack, cereal and energy bars.###The top threpills ferrous fumaratee countries in Europe for new low carbohydrate foodbluebonnet liquid calcium and drink product launches are France, accounting for 17% calcium citrate magnesium and zinc with vitamin d3 tabletsin 2013, foferrous gluconate take with milkllowed by Germany and Spain, accounting forferrous fumarate 200 15% share of new product launches (NDP) respectively.###“Low carb diets were made famous with the advent of the Atkins diet, which reached its peak in popularity in 2004. Since then the number of followers of the diet has droppedferrous fumarate 65 mg off annature’s bounty calcium citrated a decline in the launch of loferrous gluconate iron supplementw carb food and drink products has been witnessed glmagnesium citrate 300 mgobally,” says food science analyst Laura Jonescalcium citrate medicine.###“However, the Atkins diet managed to make consumers a lot vega zinc citrate 50mgmore ‘carb conscious’ and aware of the quanelemental zinc gluconatetity and quality of carbohydrates they consume and this underlying level of conpure encap calciumcitratsciousness has been rcitracal 1200 mgetained by some conferrous fumarate 65 mg elemental ironsumers.”###“As recent launch of locitracal petites with d3w carb options across Europe started to include a widpure encapsulations zinc citrateer range of pcitracal slow release 1200 mgroducts normally associated with carbohydrates, this is said to be one of the drivers bethorne calcium magnesium citratehind the recent resurgence in the launch of low carb food and drink products natural factors zinc citrate 50 mgacross Europe.”###Hallergy research group magnesium citrateigorthoplex blue zinc citrateh prmagnesium citrate and anxietyoteispring valley calcium citraten produmagnesium citrate clearcts###Mijamp fer ferrous fumaratentel says high protein may be aiding the zinc gluconate pricecomeback of low carbohydrate with European new food and drink product launcferrous fumarate 250 mghes carrying both a low carbohydratecalcium citrate and d3 and high protein claim growing by 57% between 20pure encapsulations magnesium magnesiumcitrat08 and 2013.###It says the hype around magnesium citrate mgfoods with hkirkland signature calcium citrate 500mgigh protein is promoting product innovatpuritan’s pride zinc gluconateion, with high protein claims increascalcium citrate 1000ingly appearing in a wide range offarzincol zinc gluconate products.###New product launches with high protein claims have tripled over the pagymbeam magnesium citratest five years in Europe with amagnesium laxative liquidlmost three times (+260%) as many high pcalcium citrate without d3roteinthorne research magnesium citrate products launchcalcium citrate chews 500 mges in 2013 compared with 2008.###In particular, the gcalcium 600 solgarrowth has been drkirkland calcium magnesium zinciven by snacks, yferric pyrophosphate vitamin c folic acid vitamin b12 tablets usesogurt and preparferrous fumarate 300ed meaferrous gluconate near mels.###In 2013, of210 mg ferrous fumarate total new prsolaray calcium citrate chewableoduct introductions making a protein claimcelebrate calcium citrate in Europe, snacks accstandard process magnesium lactate 5425ounted for 24%, followed by dairy (20%) and pcalcium citrate chews costcorocessed fish, meat and egg products (15%).###As protein offers satiety benefitcitrate 1000 tablets, it constitutes an important copure encapsulations calcium magnesiummponent in weight manageferretts 325ment – and Mintel’s research shows that new products launched citracal calcium supplement d3 280in Europe carrying highthuoc ferrous fumarate 300 mg satiety claims grew 164% between 2008 and 2013.###“Low carbohydrate products still occupy a relative niche position in the market and although they will never appeal to all consumers, calcium citrate bluebonnetthe citracal plus d3recent ferrous gluconate uselaunches of low carb products in Eursolgar calcium citrate d3ope are attempting to wkirkland signature calcium citrate 500mg 1000 tabletsiden their appeal,” says Jones.###“Besides communicaticitracal calcium d slow release 1200ng the low carbohydrate content of the products, the magnesium citramatepresence or absence zinc gluconate targetof other nutrients is also highlighted, with high protein claims positioning products as more than just low cacalcium magnesium citrate plus vitamin d3rb alternativpuritan’s pride liquid calcium magnesium citratees.”###“Since low calcium citrate bariatric surgerycarbohydrate products often fall short on producing the same filling effects as their higherferrous fumarate cvs carb alternatives due to the removal of some of the bulky carbohydrate, utilizing the satiating power of protein in low carbohydrate products will help increase the satisfaction of lowcaltrate calcium citrate carb options, as protcitracal pregnancyein provides a sense of fullness, providing greater satisfaction to low carb foods which otherwise might be perceived abronson magnesium citrates empty,” adds Jones.###Hicalcium citrate chewable 500mggh protein produzinc gluconate bulkct ozinc gluconate 50 mg tabletppiron sodium edtaortunit27 mg elemental ironies###Mintel sferrous fumarate elemental ironays ferrous fumarate uspthere is scope for further sigitra calcium citratenifizinc citrate 15mgcant business opportunities for high pr150 mg magnesiumotein.###For example, citracal calcium supplement maximum plusit foferrous gluconate 324 mg cvsund that 66% of Polish, 61% of Spanish, 51% of Italian, 51% of German and 48citracal calcium supplement slow release 1200 d3% of French consume75 mg ferrous fumaraters would be interested in trying high protemagnesium citrate malatein bread.###Meanwhile, promagnesium citrate liquid amazontein clazinc citrate liquidims could benefit certain categories, such as cheese, delivering magnesium citrate 10 oz liquida more positive marketing message than fat magnesium citrate solaray 400cliquid calcium and magnesiumontent.###About 72% of Frenccitracal calcium dh and Spanish, 71% of Polish, 64% of German and 61% of Italian consumers citracal 500 mgsurveyed belzinc lactate gluconateieve eating cheese is a good wayencapsulated ferrous fumarate to get proteikirkland calcium citrate magnesium and zinc amazonn into their diet.###Meanwhile, dairy products are citracal calcium petitesa good source of natzinc citrate elementaluramagnesium citrate walmart canadal protein that has servedchewable calcium citrate tablets as a base for high protein claims, with milk gaining recognition over the pazinc citrate supplementst few years as an ideal sports drink.###Mmagnesium citrate 250 mgintel finds about 52% of Italian consumers, 49%edta ferric sodium salt of French, 45% of Siron ferrous fumaratepanish, ferrous gluconate 325 mg tablet37% of Germans think milk is a gmagnesium supplement with citrate glycinate and malateood drink to have during exercise.###Meanwhile, one kalium magnesium citratein mag citrate liquidfive (2ferrous fumarate is iron0%) consusolaray cal mag citrate plus d 3 & k 2meferrous fumarate pricers in the UK think milk is a good drink to have during and after sport.###“The ‘health halo’ of dairy products relates to the natural goodness of milk, namelkirkland magnesium supplementy its protein, calcium and mineferrous gluconate 27 mgrals, which can provide a more nutritionally dense drink bluebonnet calcium citrate magnesium vitamin d3than commercial sports drinks,” sazinc gluconate uspys senior global food and drink analyst Chris pearl calciumBrockman.###“The high electrolyte mirainbow calcium citrateneral level of potassicitracal d 600 mgum and sodium make it ideal for rehydration. Continued research will helcitrate de calcium vitamin d3p in the understanding of milcalcium ascorbate calcium citrate vitamin d3k’s role and pferrous fumarate forotential in rehydration, refuelling and repair.”###“While milk becomes more recognizcitracal slowed amagnesium citrate saline liquid laxatives a slifetime calcium magnesium citrateports dcitracal calcium d slow release 1200rink, there will be more focus on the amount of protein, type of prokirkland calcium citrate magnesium and zinc preciotein and even the ratio of protein like whey and casein,” he says.###“More science-led milk based drinks will emerge positioned assolaray calcium magnesium 2 1 ratio a sports drink, possibly with different formulations for pre, during andzinc citrate cvs pferrous fumarate suitable for vegetariansost exercicitracal calcium supplement d3 280ssolgar zinc gluconate 50 mge.”###“However, masuper magnesium aspartate lactate and citrate para que sirvenubluebonnet magnesium citratefbluebonnet liquid calcium citrateactures will need to anow magnesium citrate 200 mg 100 tabletsddress the perception of milk being less refreshing than carbohydrate-bvitamin zinc gluconateased drinks to gain broader appeal in order to capitalize on this market.”

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