The history of the hidden menu is often contested, but by most accounts, it began with In-N-Out Burger in the early 60s. The companys bond with the public took on oscal calcium citratea life of its own as the chain tried desperately to meet its guests demands for customized burgers, and the secret menu was born, featuring Animal Style fries and a Neopolitan shake. Although the company has now trademarked many of its signature secret offerings and displays their names of the official website, the allure of the exclusivity of the items has helped keep the chain dear to Americans hearts.
The fact that many fast-food retailers, who have watched as the fast-casual secalcium citrate 600 mggment grew to the poisolaray citrate de magnesiumnt of infringing upon their markets, have hidden menus is fairly puzzling. Just last month, a McDonalds manager in Scotland confirmed via Reddit that a secret menu of sorts at McDonalds exists. Although its not officially endorsed by the company, the menu is a listing of hacked burgers that can be created using the companys policy of taking custom orders. The real question is: why isnt the company promoting the fact that consumers can get customized burgers at its restaurants, rather then letting the secret menu story run wild?
One aspect of the business plan that helped Chipotle Mexican Grill ascend to the top of the fast-casual space is the transparency of its food, and Im not just talking about how it relentlessly attempts to document its food supply chain. Rather, Chipotle employees cook your meal to-order, just the way you like it, through a glass window. You can watch your burrito as it transforms from ingredients into a meal, giving you a strange sense of ownership before the product ever even touches your tongue. This method has been adopted by countless other success stories in the fast-casual market, but the fast-food industry is slow to embrace the idea.
The reveal of McDonalds secret menu has launched some buzz into the idea, and websites like HackTheMenu.com and SecretMenus.com have taken the task of archiving the hidden foods for experimental diners. KFC, Taco Bell, 5 Guys Burgers and more are all ready to serve you a special meal. And while the allure of a secret menu can let some customers feel like they are part of an exclusivcitrate 1000 mg tablete club, for the large national chains, why keep the menu under wraps? Millennials value choice more than their predecessors when it comes to food, so it seems to be a disservice to their branferrous gluconate 256d to hide their more adventurous choices from consumers.